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SEO Strategy • 10 Min Read

Why Writing for SEO is Actually Ruining Your Google Rankings

The modern SEO workflow is completely broken. Marketers and agency owners are trapped in a copycat loop, stripping away the only asset Google actually cares about: originality.

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Technical SEO • 12 Min Read

The Architecture of Search: Advanced Technical SEO

A deep dive into server logs, crawl budget optimization, and resolving complex JavaScript rendering bottlenecks for enterprise platforms.

"We lost 60% of our traffic overnight."

Algorithm Updates • 15 Min Read

Surviving the Core Update: A War Story

An inside look at the chaos, the data analysis, and the aggressive recovery strategy deployed when an established brand gets decimated by a Google update.